HR at Bajaj Finserv
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Bajaj Finserv - Search Engine Marketing Role (2-5 yrs)
High-level position summary:
- Create the strategic framework for Outbound Marketing and the operational framework for integrated campaign management and delivery
- Ensure successful execution of various performance marketing initiatives by leveraging outbound marketing platforms
- End to end ownership of campaigns covering definition, execution, measurement, reporting and optimization. This will cover various digital formats and channels
- Re-engage programs for all visiting customers on our digital assets
Roles and Responsibilities :
- Leverage various platforms like Advertising platforms, listening tools, Campaign management platforms, Social platforms and alike, to orchestrate successful campaigns across the entire digital ecosystem
- Single node and owner of orchestration of outbound digital marketing initiatives and programs
- Leverage the play of permutations that emerge from the plethora of formats and channels of engagement with the customer
- Work with various COEs within the function and outside to manage various elements of each program
KEY ROLES AND RESPONSIBILITIES:
CAMPAIGN MANAGEMENT:
- Define and execute integrated digital marketing programs using technology platforms
- End to end ownership of each outbound campaigns
PERFORMANCE MARKETING :
- Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function
- Leverage analytics and BI inputs to improve campaign efficiencies
- Manage funnel ratios and report drop funnel metrics with an action plan
CROSS FUNCTIONAL & CROSS-COE COLLABORATION:
- Collaborate with Centers of Excellence within and outside the function
- Work with Analytics & BI to leverage data and drive higher ROIs
- Work with Digital Capabilities COE to create new assets and enhance current asset outputs
Desired Candidate Profile :
ESSENTIAL SKILLS:
- Understanding of digital marketing ecosystem
- Direct Hands On experience of running large performance campaigns
- Strong understanding of digital marketing channels like Email, SMS, Push notifications, SEM, Programmatic, Cross Device Tracking, Remarketing and Display, and alike
- Strong experience in using data / insights & analytics to drive marketing decisions and strategy
- Comfort with marketing technology interface and abreast of latest mobile technologies
APTITUDE:
- Team management and indirect influence
- Stretch, Speed and agility
- Manage change and ambiguity
- Passionate about possibilities
PAST EXPERIENCE:
- 2+ years marketing experience with at least 2 year experience in directly managing campaign platforms. Previous experience of campaign automation platforms is a must.
- 2+ years of experience in ecommerce is a must.
- Post Graduate in business management or a specialization in digital marketing
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