HR at Bajaj Finserv
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Bajaj Finserv - Content Marketing/Content Writing/Content Creation Role (2-5 yrs)
Company: Bajaj Finance Limited
Job title: Manager - Content Marketing
Reports to: Senior Manager - Content Marketing
Business: 3in1 App
Location: HO, Pune
High-level position summary:
- High-scale production, management, and distribution of digital content that delivers tangible business value
- Experience with multi-format, multi-channel, new-age content; Awareness of content marketing methods and latest tools, technologies, and trends
- Experience on content management & tools on App eco system
- Stakeholder management, agency management
- Business orientation
- Project management, number orientation
Duties and Responsibilities:
KEY ROLES AND RESPONSIBILITIES:
A. CONTENT CREATION AND MANAGEMENT
- Execute the content production and management plan to serve specified business objectives
- Interface with Business, Search Marketing and Analytics
- Support the search marketing team to win search rankings for a large keyword portfolio
- Regularly update oneself with the latest tools, technologies, and trends
- Knowledge on content management for Apps
B. PROCESSES AND CONTENT PERFORMANCE:
- Study the global best practices
- Contribute ideas to refine workflow and processes
- Track and analyze content metrics related to production, reach, traffic, consumption, and engagement
- Continuously track content performance (impact on business and RoI)
- Identify opportunities to improve funnel conversion rates through content
- Run content related tests and experiments
Required Qualifications and Experience:
REQUIRED SKILLS:
- A penchant for writing, editing and storytelling
- Understanding of how content can drive business in Apps
- Hands-on experience working on large content marketing programs
- Ability to manage content at scale for multiple channels, devices, and formats especially mid- to long-form articles and short-length videos
- Proven experience in managing a loyal subscriber base
- Mobile-first thinking
- Exposure to using data and analysis to improve content performance
- Comfort with marketing technology platforms
- Excellent agency management skills
APTITUDE:
- Passion, stretch and agility
- Stakeholder management and indirect influence
- Ability to manage change and ambiguity
- Quality orientation, eye for detail
- Structured, analytical thinking
- Comfort with numbers
- Bias for execution and outcomes
PAST EXPERIENCE:
- 2 to 3 years of total experience preferably in a high-growth, digital native company
- Education in mass communication, journalism, media; MBA a plus
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