Bajaj Electricals - Area Manager - Morphy Richards BU (8-12 yrs)
Bajaj Electricals Limited (BEL), a 77 year old trusted company with a turnover of Rs. 4237 Crores, is a part of the US $ 7 billion (over Rs 30,000 crores) "Bajaj Group".
We have 3 business segments - Engineering & Projects, Consumer Products and Luminaires.
With 21 branch offices spread across India we are supported by a chain of about 1000 distributors, 4000 authorized dealers, over 4,00,000 retail outlets and over 282 Customer Care centers.
Job purpose & Scope :
To manage Sales, Channel, Stocks, Debtors and After Sales Service pertaining to the assigned territory with the objective of achieving the goals of the organization
Major Areas of Responsibilities :
Achievement of Sales Targets for the territory by:
- Exceeding 100 % of Annual Sales Plan by value
- Exceeding 90 % of Annual Sales Plan by Product Category and thus ensuring that the Company meets its market share objectives.
Evolve an effective Operation Plan for the territory comprising distributor-wise targets, promotional activity calendar, Reach Expansion Plan, Channel Correction Plan, Resource Plan etc.
- Collect, analyze and disseminate information to field force and HO for Competitor Activities, Market Shares, Channel and Network Management, Pricing, Promotions etc.
- Manage optimization of stocks, debtors and expenses through:
- Maintaining DSO within norms on a monthly level
- Effectively forecast Sales through accuracy of Rolling Sales Plan.
- Ensure proper liquidation of defective / slow moving / discontinued products.
- Optimize travel, communication, conveyance and miscellaneous expenses.
- Optimizing output by effective management of the frontline field force by:
- Monitoring Officer-wise performance (weekly / monthly / annual )
- Ensuring adherence of his team to field discipline / reporting norms.
- Eliminating Channel complaints and settling complaints within lead times, as per norms.
- Effectively monitoring, appraising and training all members of the team.
- Implementing and monitoring compliance of a pre-planned customer contact plan for self and team based on territory requirements.
Essential Qualification :
- 2 year full time MBA from a reputed institute
- Excellent communication skills, and expert in MS Excel & MS Power-point.
Experience :
- 8 - 12 years of experience in selling through channel sales
Industry Preference :
- Consumer Durables, FMCG, Home Appliances/ Kitchen Appliances
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