BAJAAO - Search Engine Marketing Specialist (4-8 yrs)
The Company
India's number 1 Music Instruments and Pro Audio eCommerce company, Bajaao.com is looking to hire a full-time SEM Executive for the organization through its next phase of rapid growth and development of Musical Instruments, Services, and Digital assets.
The company is recognized as a leader in its field, with a very strong brand that is recognized country-wide. The company also has a rapidly growing audio consulting and events management business; and has grown at 100% each year over the last three years. We expect to continue this trajectory and grow profitably for the next several years before exploring options of public listing or other strategic options.
Job Description - SEM SPECIALIST
Department: Digital Marketing
Experience: 4-8 yrs
Job Brief :
- We are looking for an SEM expert to execute & manage all pay-per-click (PPC) marketing activities.
- The Search Engine Marketing (SEM) Specialist will manage all paid campaigns on Google Adwords and Bing, Facebook Ads as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities :
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
Requirements :
- Proven SEM experience & success managing PPC campaigns on Google, Bing and Facebook Ads
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Experience with tools (e.g, Google Analytics, Webmaster, Adwords Editor, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- BS/MS degree in Marketing or a quantitative, test-driven field
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