Manager - Retention

About Company :

Riaan Wellness Pvt Ltd.

- Riaan Wellness is a new Ayurveda products entity of the Kolkata-based Baidyanath Group, an established classic Ayurveda product brand built over 80 years and recognized pan-India. It will tap into the large untapped need for proprietary Ayurvedic formulations in personal care and health food products. Setup as a high-growth start-up entity just before the pandemic, Riaan Wellness already offers a range of consumer products like health juices, geriatric care products, hair care products and women products with a goal to deliver on the efficacy promise of its health-focused products. Two of these products have already enjoyed exponential growth in sales in the last year despite the tough conditions. Revenue today is Rs.100 Crore with strong profitability.

- Riaan Wellness is headed by Rana Banerji (Ex- Dabur) as CEO and has built a team of professionals from large FMCG companies sitting out of its Gurgaon office. The company is looking to drive sales through two verticals: FMCG (sales force automation drive) and Medico (setup 3-4 months ago). It will also sell through e-commerce channel and sees a large opportunity in export of its wellness products to markets like Nepal and Bangladesh. It is leveraging the manufacturing and R&D capabilities of its Kolkata plant and R&D centre.

About Brand :

- Vansaar - the essence of forest, the essence of good health, the essence of Ayurveda.Throughout the years we have diligently looked for ayurvedic products that were built on the concepts of superior Ayurveda infused with best manufacturing process. Ayurveda has introduced numerous products that have transformed health but recent lifestyle induced health concerns have been alarmingly high, so has been the consciousness of people regarding Ayurveda. This made us ponder upon the idea of creating a range of lifestyle solution products that preserve health and balance the disharmony within the body. Thus Vansaar was created by some learned individuals, researchers and ayurvedic experts who brought in high quality Manager - Retention herbs, elevated wisdom and unique approach.

- Coming from the house of Baidyanath, Vansaar combines Ayurvedic wisdom with modern approach and provides plethora of health benefits. With herbs procured from the forests Vansaar represents deep rooted knowledge and incredibly layered research behind each product.

- Vansaar now aims to create a transformative experience through its wide range of products under the category Swasth, Ahaar and Saundarya which meet the high wellness standards of individuals and have a lasting impact on health. Vansaar within its organisation also encourages spreading one's roots and nurturing parts of oneself that hold immense calibre in terms of professional growth. Our beliefs and values focus on growth for a higher purpose, be it growth of the brand or the individuals that are Saar of Vansaar.

- Vansaar aims to motivate every individual who is ready to discover their inner distinctive nature and nourish it with Vansaar and the growing global community. sales, R&D, market/research agencies, packaging and graphics design etc. to ensure strong brand health and enable effective execution of brand activation interventions. The incumbent is also responsible for managing brand specific budgets in optimal manner.

Job description :

In this individual contributor role, you will oversee the management of site content, complete catalogue management and perfection, brand presence, campaign planning, execution and analysis. Applicants from the industry of Consumer goods, FMCG, Retail and e-commerce will be advantageous.

Key Responsibilities :

- Own all lifecycle marketing strategies which identify valuable consumers and opportunities and ensure seamless implementation.

- Ideate and execute new initiatives and campaigns that drive increased engagement and revenue.

- Continually refine channel strategy (membership, offers, gamification, communication etc.) to increase retention rate and repeat rate.

- Manage external relationships related to CRM and database management.

- Serve as the CRM thought leader, utilizing analytics to drive customer-centric action plans.

- Work with Data, Product, Technology and Marketing teams to ensure smooth operations of all CRM initiatives.

Competencies :

- Highly analytical and able to extract learnings, insights, narratives etc. from data

- Deep consumer understanding and the ability to combine consumer learnings with data inferences

- Skilled at switching between thinker and operator to ensure inventiveness and rigor simultaneously

Education & Experience :

- 3+ years independently driving customer retention initiatives in a digital first environment. Overall experience can be higher

- Experience as a hands-on operator of CRM campaigns. This can also be outside the period of independent ownership

Location : Gurgaon

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