Empowerment

- Ideate batch for training, coordinate amongst internal team for effective training module

- Need to training with 900 IBCs weekly once and monthly 4 times

- Ability to deliver course material with full confidence and vigour for sessions ranging from 3 to 5 hours daily.

- Effectively planning and scheduling training regularly.

- Lead and support the implementation of our paid marketing strategies

- Examine correlations between prospecting activities, revenue, and budget

- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and Face Book console

- Research and test partnerships with vendors/agency to expand our reach and/or lower cost-per-acquisition

- Collaborate with sales & product teammates to maintain a consistent brand voice and message across all paid programs

- In-depth knowledge of the various paid marketing channels and technologies, including paid search, re targeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks

- Advanced knowledge of various Paid Media platforms including but not limited to Google, Bing, Facebook,LinkedIn, Twitter, and Youtube

- Develop full-funnel channel recommendations with supporting logic

- Monitor partners budgets across all paid media platforms

- Analyze campaign performance/metrics to create monthly reports that recommend optimizations and provide insights

- Translate strategic recommendations concerning digital experiences into actionable items

- Increase performance and main KPIs per channel for each partners - while trying to lower cost-per-lead

- Closely work with our channel partners and Business consultants with regards to digital supports and training

- Get all necessary agreement / NDA in place with regards to vendors.

- Audit is conducted in timely manners

- CWN (Closely Watched Numbers) Reporting to Manager / Head Office on investment, performance of campaign, conversion of campaign

- Maintain standardization (profile) digital presence of partners across all digital touch points and review MOM.

- Work cross-functionally with team members and Account Managers to execute comprehensive and well-rounded digital marketing strategies involving paid search, display, or organic content

- Report on paid advertising campaigns based on their Key Performance Indicators and provide strategy and analysis to maximize campaign results and meet client goals

- Communicates campaign performance internally, providing detailed updates on client progress to line manager and senior management team on request

Desired Skill Set (Technical)

- Google and FB certification

- Fair understanding if lead funnel ( paid campaign )

- Content Marketing ( UGC ) basic

- Website marketing basic

- Understanding of blogs

- Expert in Excel and power point.

- Should be tech savvy and comfortable in training on technology

- Earned media know how

Desired Skill set(Non technical) :

- Analytical mind with problem solving ability

- Should constant hunt for case studies, trends and best practices in the digital space to be able to provide the right references to our partners

- Inspiring personality

- Demonstrate personal drive to learn and evolve

- Process orientation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.