A Digital Marketing Analyst at Full Funnel is responsible for assisting with campaign development, optimization opportunities, and cohort creation activities. You will drive the analysis of marketing campaigns and initiatives to identify tactics for optimizing marketing, marketing efficiency and marketing effectiveness and support design, sales, marketing, and product members in the execution of the digital marketing strategy and analytics. The Digital Marketing Analyst defines success metrics, makes assessments of marketing channels and operations and helps with marketing campaign optimization efforts. Provides reports, dashboards, and ad-hoc analyses with recommendations

Typical duties and responsibilities :

- Collecting and reviewing marketing data, including customer and larger web behavioral data

- Monitor and review current campaigns, analyzing metrics, and identifying opportunities to increase performance

- Develop and oversee digital campaigns and measurement strategies for future improvements

- Create dashboards, campaign and website performance reports, along with data visualizations for presentations

- Monitoring and studying trends in digital media and marketing

- Present and communicate this information to senior management, clients, shareholders, and colleagues

- Remain adaptive to market changes and improve future campaign performance

Education and experience :

- Bachelor's degree in marketing, digital marketing, eCommerce, or related field

- 3+ years of related experience

Required skills and qualifications :

- Strong presentation skills

- Excellent written verbal and communication skills

- Good at working in a collaborative environment

- Proficiency using Microsoft Office Suite, Google Analytics, Adobe Analytics, social media, and social media metric software

- Proficiency in handling paid social campaigns

- Excellent multitasking and organization skills

Preferred qualifications :

- 5+ year's experience in related position

- Experience working in an agency

- High drive to handle campaigns from start to finish

- Knowledge of FTP technology

- Technical troubleshooting knowledge and being able to problem-solve

- Ability to automate processes

- Working knowledge of multi-channel, customer-centric marketing techniques

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