Co-Founder at Baby Destination
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Baby Destination - Content Writer (2-5 yrs)
Baby Destination is a growing community for new and expecting moms. Our goal is to be largest and most trusted community where moms come to discover information, products, services etc, basically anything and everything to do with pregnancy and being a parent.
As a content writer, you will focus on writing in house content on parenting covering specific areas in this domain. Carry out research in gather relevant facts and data in support of your content. You will also work closely with marketing and social media for content requirements and content marketing.
Key responsibilities will include.
- Writing Parenting Content, including proofreading and editing, selecting relevant visual images, etc
- Perform research on topics to be written about.
- Manage uploading of content in system, selecting images, links etc.
- You will own the content categorization and tags.
- Review reach, engagement metrics both on all content posted and look for ways to increase these metrics based on user feedback.
- Build a pipeline of content responsible for and use tools to schedule posts.
What are we looking:
- Passionate about writing
- Solid research skills
- Pro actively tracking and improving own's performance through user feedback data
- Strong desire to make an impact in lives of new moms in India ( a very large segment).
- Strong Teamwork mindset.
- Ownership and accountability for the functional area.
You should have Bachelor Degree, Master is not required but a plus.
2 Years plus experience as blogger, writer for content/media platform.
In your application/cover letter, you should send links of all previous work.
Office: Lajpat Nagar, South Delhi.
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