Baazi Games - Copywriter (3-4 yrs)
Job Responsibilities : Copywriter role
- Strategizing, planning, and executing integrated marketing, in-app, digital, and social media campaigns with seamless and effective communication across retention and acquisition channels
- Ensuring cohesion of product and marketing communication
- Work directly with the art and social team to further strengthen the content strategy across platforms and build brand affinity with creative work
- Reassessing the content strategy and injecting new ideas to improve the brand's digital presence
- Improving the hygiene content with new and innovative organic + inorganic ideas
- Ideating and executing brand collaborations with influencers, media houses, and relevant partners
- Creating concise, eye-catching, and innovative headlines and body copy across digital and in-app properties
- Researching and organizing facts and sources
- Interviewing sources/consumers
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Researching markets and industries to compare and create content that is innovative and original
- Collaborating with campaign managers, creative team, and designers
- Additionally, writing website pages, articles, push notifications, SMS content, etc.
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