Job Title: Manager - B2B Marketing

Location: Gurugram, Full time in office

Department: B2B Marketing

Job Overview:

We are seeking a proactive and driven Assistant Manager for our B2B Marketing team. The ideal candidate will have a strong background in B2B marketing strategies, excellent communication skills, and a passion for developing and executing campaigns that drive lead generation, brand awareness, and customer engagement. This role will play a key part in scaling our marketing efforts and contributing to the overall growth of the business.

Key Responsibilities:

- Campaign Management : Plan and develop multi-channel B2B marketing campaigns, including email marketing, content marketing, physical campaigns and digital marketing.

- Collaborate with other teams, to ensure seamless communication and alignment of marketing efforts. Also, manage relationships with external vendors and agencies.

- Lead Generation : Work closely with the sales team to develop strategies that attract and convert leads, ensuring alignment between marketing and sales goals.

- Content Development : Collaborate with the content team to create high-quality marketing materials such as case studies, social posts, emailers and other sales collaterals.

- Market Research : Conduct market research and competitor analysis to identify trends, opportunities, and customer pain points that inform marketing strategies.

- Data Analysis : Monitor and report on the performance of marketing campaigns, using key metrics to optimize campaigns and improve ROI.

- CRM Management : Oversee the management of marketing automation tools and CRM systems to segment audiences, track leads, and nurture prospects through the sales funnel.

- Partnerships and Events : Assist in organizing industry events, and building partnerships that enhance brand positioning and reach.

- Budget Management : Work within the allocated marketing budget to ensure cost-effective strategies and optimize spend.

- Innovation : Stay up-to-date on the latest B2B marketing trends, tools, and best practices, continuously seeking new ways to improve marketing effectiveness.

Qualifications & Skills:

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- Minimum 5 years of experience in B2B marketing.

- Excellent communication and interpersonal skills.

- Experience with Salesforce or similar CRM

- Ability to manage multiple projects and deadlines simultaneously.

- Strong analytical skills and data-driven mindset to evaluate campaign performance.

- Creative problem-solver and ability to think strategically about marketing initiatives.

About People Matters:

People Matters is APAC's largest People & Work media and community platform. Over the last 15 years, the brand has built knowledge and learning experience-led initiatives that enable over 500K HR & Talent leaders to become the answer daily. People Matters helps leaders connect the dots through its Content media websites, Social channels, Conferences, Research initiatives & Insight tools. Its flagship TechHR conference is Asia's largest HR and Work Tech initiative.

Our Values:

Win-Win: I always strive to align everyone's interests (Community, Customer, People Matters company & team). Creativity & Courage to do the right thing

Forward Thinker: I am ambitious to achieve, I visualize the future & try new things to improve constantly. Planning, identifying risks, predict outcomes.

Obsessed with Impact: I take responsibility for results, I blame no one & take everyone with me. Thinking on the value creation for customer & community, not "to-dos"

Never Give Up: I am passionate and persistent, I believe every problem has a solution. Where other sees problems, obstacles, I see opportunities & growth

What We Offer:

- Competitive salary and benefits.

- Opportunities for professional growth and career development.

- A collaborative and innovative work environment.