Talent Acquisition Specialist at iDreamCareer.com
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B2B Marketing/Email & Social Media Specialist (2-7 yrs)
Interested candidates can feel free to apply on below link :
- The B2B Marketing Executive will play a crucial role in developing and executing email marketing campaigns and managing our LinkedIn presence.
- This position requires a creative and strategic thinker who can effectively communicate our brand's message and engage with our target audience.
- The ideal candidate will have 2-3 years of experience in B2B marketing with a strong focus on content creation, and audience segmentation.
Key Responsibilities:
- Develop and execute email marketing campaigns to nurture leads, engage existing clients, and promote our services/products.
- Create compelling and persuasive email copy that drives conversions and aligns with our brand voice.
- Manage and grow our LinkedIn presence by crafting and scheduling posts, engaging with followers, and monitoring analytics.
- Segment and analyze email lists to ensure targeted and relevant communication to different audience segments.
- Collaborate with the internal teams to align email and LinkedIn strategies.
- Track and report on the performance of email campaigns and LinkedIn posts, providing insights and recommendations for improvement.
- Stay up-to-date with industry trends and best practices in email marketing, LinkedIn, and B2B marketing.
Qualifications :
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in B2B marketing, with a focus on email marketing and LinkedIn management. Experience with Corporate CSR and NGOs will be preferred.
- Excellent copywriting skills with the ability to create engaging and persuasive content.
- Strong understanding of email marketing platforms (e.g., Mailmodo), CRM (Zoho, Leadsquared) and LinkedIn.
- Experience with audience segmentation and data analysis.
- Ability to structure and present information clearly and effectively.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team.
- Creative thinking and problem-solving abilities.
