HR Head at Aziels Technologies Pvt Ltd
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Aziels Technologies - Executive - Digital Marketing (2-4 yrs)
digital marketing executive
Roles and Responsibilities:
- Be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, Affiliates, and Influencer Marketing etc.
- Generate effective leads through marketing skills.
- Forecast Monthly, Quarterly, Annual acquisition numbers and costs.
- Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting
- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.
- Partner with creative teams and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Monitor & optimize ROI driven campaigns regularly to meet acquisition and budget goals
- Collaborate & lead with the brand team in devising communication strategy (creative & messaging) & bringing this to life
- Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns
- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis
- Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI
- Drive market research and gain insight into competitor strategies & consumer insights & act on them
- Create proof of concept basis the internal/industry knowledge / consumer insight/ brand information
Desired Skills:
- Experience of 2 years in the same domain.
- Any course from digital marketing School background with proven learning agility will be plus.
- Relevant performance marketing experience in scaling up digital companies is a must.
- Experience and ability to manage scale, organized and affiliate platforms as well as experience to build fresh acquisition sources.
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