Azgo - Manager - Revenue Operations (2-4 yrs)
Brief JD:
We are looking for a Revenue Operations Manager to help increase our revenue per kiosk.
Responsibilities include:
- Monitor and Increase Product Sales Revenue per kiosk.
- User engagement.
- Implement Brand Solutions
- Managing team, clients, vendors, partners.
Candidate Profile:
- Strong Analytical thinking, execution skills
- 2-4 years work experience.
- B.Tech / BE from a Tier 1 college or MBA from Tier 1 Business School.
- Experience in operations at a startup is a plus.
About Us: We are building an unmanned retail distribution channel. Azgo provides products that consumers want conveniently and immediately, via cashless IoT vending kiosks. We are funded by Tracxn and marquee angels. We are currently in 80+ offices in Bangalore and growing rapidly.
Detailed Role:
1. Revenue management (Vending Kiosk level):
a. Increase sales revenue per kiosk to achieve defined target.
i. Optimize snack product mix for each location - based on sales and snack requests
ii. Launch new products and categories
iii. Consumer Marketing - Digital and On-site
iv. Optimize placement of vending machine within the office
b. Increase # of users, # transactions per user and Average transaction value.
i. # Users: New User Incentive, Onsite Marketing Collateral (Posters, Tent Cards, Standees), Onsite Events, Referral Program.
ii. # transactions per user: Loyalty points/ gamification, social buying (gift), Personalised UI (payment option used previously is shown first).
iii. Average Order Value: Novelty Items (10% of items- higher priced), Combo Packs, Recommendation Engine (customised recommendations in app, personalised notifications to a user at the right time).
c. Create reports and gather insights by product, category & user, to drive specific actions. Eg:
i. Sales by product by time of day, day of the week; which products are bought together; products grouped by sales quantity/ value. To recommend products.
ii. Sales analysis by product category. To optimize product mix.
iii. User transactions over a period, products purchased frequently, changes in user behaviour. For personalised user engagement.
d. User Analytics: Define metrics to track, analyse sales data, leverage Metabase/ MixPanel.
e. Define Customer Journey and devise Customer Engagement Plan. Track effectiveness and fine-tune:
i. At Launch: In-office marketing (mailer, poster, events), customer acquisition plan.
ii. Timeline from launch date. 10 days, 30 days, every 90 days.
iii. 3rd Transaction, every 5th Transaction.
iv. Steady state: Customer retention plan, app notifications, email.
f. Implement and Execute Brand Solutions.
g. Build Relationship with Clients, Partners.
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