Human Resource - Talent Acquisition at Aza Fashions Pvt Ltd
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Aza Fashions - Email Marketing Specialist (4-10 yrs)
Responsibilities :
- Plan & execute Email & Mobile marketing campaigns.
- Set up journeys for onboarding users, customer retention.
- Strategize to drive usage growth, upsell/cross-sell, engagement and retention targets for existing users.
- Leverage user behavior data & segmentation for better targeting.
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
- Create email databases for lead generation.
- Track and analyse the email marketing campaigns for key metrics, use statistical analysis, post campaign behavioural response to strategize and develop campaign nurturing
- Own and manage our customer/prospect database - acquisition, segmentation, optimization, integration, maintenance.
Reporting Structure:
The position reports to Marketing Head.
Job Specification:
- Minimum 4-8 years experience in managing e-mail marketing (operationally & strategically) for e-commerce company. Preferred in fashion and lifestyle company.
- One should have prior experience in database segmentation, scheduling e-mails, optimizing revenue from e-mail marketing, maintaining e-mail reports; and preferably should know basic HTML.
- Should have worked on tools like Clevertap, Netcore, WebEngage etc.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
