HR Executive at Aza Fashions Pvt.Ltd.
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Aza Fashions - Associate - Online Reputation Management (1-4 yrs)
Job Description:
- Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible.
- Connect, converse, and engage with the target audience on digital platforms across, on behalf of the brand thereby attending response management.
- Promptly respond to negative comments, feedbacks, redressing complaints within the clients specified turn-around time thus making the user journey with the brand worthwhile.
- Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online.
- Sharing the brand comments on a real-time basis with the respective brand associates/managers.
- Recommending suggestions for improvements by preparing presentation reports over conversations analysed through tool comprising the below :
- What are people talking the most about the brand- sentiment summary.
- Which social platform or a blog or a review site has received the maximum buzz in terms of people talking.
-Any specific enhancement people want from the brand.
- Any aspect of existing customers dislike about the brand.
- Which state or region from where conversations are highest or lowest.
- Provide a way forward strategy and a new direction to the brand for making the consumer experience better.
- Benchmark our brand against competition on the same metrics.
- Maintain and circulate daily, weekly and monthly ORM reports to internal departments for their information and further action.
Job Specification:
- Any Graduate/Postgraduate preferred from Marketing domain.
- Experience: 2+ years of ORM experience (agency experience preferred)
- Strong problem solving, analytical, decision making and technical ability.
- People Management skills with ability to interact at all levels.
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
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