Key Responsibilities:

- Creation of standard operating procedures (SOPs) for the planning, execution, optimization, distribution and amplification of the organization's content.

- Pitch in to build the marketing strategy for the brand

- Developing and managing a content marketing strategy that supports organizational goals from the marketing & sales funnel by educating users at every product-journey stage, generates leads and keeps Google happy.

- Develop and maintain a content calendar that serves various customer personas

- Handle content distribution through paid and unpaid media channels including social media

- Create, edit and manage the production of all communication content along with the mar-comm guy. We- ve got to make sure it is consistent with the organization's brand, style and tone.

- Monitor and report on content marketing metrics and show the business impact of your copy and content marketing strategy

- Manage outsourced writers, editors, graphic designers, videographers, developers, etc. if required.

Education/Experience Requirements:

- A bachelor's degree

- 4-6 years- experience of copywriting in an ad agency. Experience in content strategy including content creation, editing, analytics, social media marketing and search engine optimization gets you extra brownie points.

Skill Required:

Copy-writing: An understanding of how to create and present content that persuades on traditional and online mediums

Content Marketing: Some experience in management and execution of a content marketing strategy.

Search Engine Optimization: A demonstrated ability to drive traffic to web properties from search engines.

Social Media Marketing: Proven experience using social media channels to distribute and amplify the organization's content.

Editing: Proven editorial skills and exceptional language skills.

Blogging: Successful management of a business blog that furthers organizational goals.

WordPress: The ability to create content within and troubleshoot issues with the WordPress platform.

Design Sense: Have some amount of design sense to work with freelance designers or the art/design folk.

Lead Generation: Demonstrated experience with using digital and/or print content to generate leads and sales.

Analytics: An excellent command of analytics platforms, such as Google Analytics or Omniture to glean insights about our users.

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