Axis Bank - Manager - Digital Acquisition - Retail Lending & Credit cards (5-9 yrs)
Responsible for Digital Acquisition of RA Products & Credit cards.
- Planning and strategizing digital channels for business generation by collaborating with various stakeholders viz channel owners, business units, BIU, ADC .
- Drive revenue growth, enhancement of customer experience & optimization of acquisition/servicing cost across DBG touchpoints.
- Using reverse feed from the business funnel to optimize the process and to achieve the revenue business targets of the digital channel.
- Establish & maintain working relationships with the various product owners & support vertical heads plugging attribution/funnel/effeciency leakage.
- Set & drive the strategy for digital sales & acquisition through innovation in STP processes.
- Driving a focus on business impact (Revenue), lift of mid funnel feed at ADC, and ensuring customer engagement- through the last mile transaction of the business funnel.
Competencies Required :
- Strong business judgment with a track record of successful stakeholder management.
- Ability to think strategically and tactically, with excellent attention to detail
- Proven analytical thinking, project management skills, attention to detail and exceptional organizational skills are - essential
Experience in technology driven ( Digital Channels) project management skills
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