The Role

As a Content Marketing & SEO executive, you will work towards growing and optimizing our web presence. The ideal candidate cares about making a business impact, is an expert in on-page and off-page SEO, and has successfully used Content Marketing & SEO as an organic growth strategy in previous roles.

You are an ideal candidate if :

- You have a relevant experience of 3+ in SEO (experience in B2B SaaS/e-commerce is a bonus)

- Have experience optimizing at least one top-tier CMS (experience with WordPress highly desirable)

- You know what a - Featured Snippet- on Google is, and you know how to get your website to start showing up in them

- You- re a pro at technical SEO implementation and have demonstrated your impact through boosting website traffic and organic search traffic metrics especially lead generation

- You have an experimental mindset and are not afraid to try new things

KEY RESPONSIBILITIES :

- Perform keyword research regularly to optimize the website for existing content and discover new opportunities using SEO best practices to increase traffic to the company website.

- Conduct technical SEO audits - both on-site and off-site SEO including competitor analysis and report the overall SEO health metrics with analysis (weekly, monthly, and quarterly reporting)

- Assist in-depth analysis on impact of campaigns on business pipeline and revenue. Highlight insights and potential opportunities for optimisation.

- Define lead flow processes and optimize program workflows in lead generation systems

- Work closely with the marketing and product teams to develop and optimise content across ad campaigns, emails, blogs, articles, product descriptions, social media and landing pages (SEO Friendly)

- Conducting in-depth research on industry-related topics and developing new content in coordination with SEO goals to address gaps in the company's current content

- Write personalized outreach emails and document link acquisitions to report on link progress

- Research and recommend websites to improve backlink profiles, address toxic links, earning new high-quality links from relevant sites and organic rankings for target keywords by reclaiming broken back links, unlinked brand mentions, and report on inbound links and linking domains and other KPIs

- Working experience on SEO Tools like SEMRush, aHrefs, Screaming Frog/Visual SEO Studio, Google Analytics, and Search Console

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.