Consultant at RGF India
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AVP - Marketing - FMCG/FMCD/Pharma (7-10 yrs)
Designation : AVP Marketing
Reporting to : Chief Marketing Officer
Team size : 6 direct reports
Industry Preference : FMCG, FMCD, Cosmetics, Pharma (With Ex: FMCG Experience)
- She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally. Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies.
- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories.
- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.
- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.
- The incumbent will be responsible for a brand category of which one brand will be the most prestigious and amongst the top 3 brands from a revenue perspective in the overall portfolio.
- The incumbent should have proven track record of working on luxury brands/categories which are super-premium & price agnostic and have found preference with consumer's basis its ability to create desirability and affinity.
- Lead commercialization and revenue generation of new and ongoing brands.
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