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26/02 Megha Sondhi
CPO at Workolution

Views:136 Applications:65 Rec. Actions:Recruiter Actions:13

AVP - Growth Marketing - Agri (5-10 yrs)

Gurgaon/Gurugram Job Code: 148791

Responsibilities

- Develop innovative growth hacks to drive user growth and engagement

- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth

- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

- Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding-backed ideas to unlock growth.

- Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis

- Design and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, and advertising campaigns.

- Ability to drive large scale projects, experiments, and smaller tweaks with equal ease

Qualifications:

- 5+ years of product/growth experience

- Experience in growth hacking/ digital marketing

- Technical skills sufficient enough to understand complexity without developer inputs and work with developers/architects to make the right technical trade-offs

- Strong communication skills and ability to refine messages based on the audience

- Track record of launching multiple growth initiatives with high velocity

- Proficient with data structures and able to work on SQL, Metabase/CleverTap/Amplitude/Mixpanel

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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