Recruitment Specialist at Infra Jobs
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AVP/DVP - Brand & Marketing - Real Estate (8-12 yrs)
Looking Senior profiles for Premier real estate group in Mumbai who can take care of key brands of portfolio or entire category in terms of 360 degree Marketing.
Responsibilities:-
- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.
- Lead the for each of the segments.
- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.
- Lead commercialization and revenue generation of new and ongoing brands.
- Focus on multiple channels for marketing including new media/ social media etc.
- Organize promotional events within budgetary allocations.
- Handle appropriate media selection for advertising new product launch campaigns.
- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.
- Develop annual and project specific brand promotion plans and handle participation at various events.
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