Senior Consultant at SearchBourne Consulting Pvt Ltd
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AVP - Digital Marketing - Insurance (12-15 yrs)
Company- A leading Life Insurance company in India
Role- AVP- Digital Marketing
Location- Pune
The role will be involved in managing execution of Digital Strategy for business, including both ongoing daily activities and critical strategic initiatives.
Key Responsibilities:
- Serves as the in-house SME (subject matter expert) for digital content
- Lead and executes the development of content, marketing planning and execution capabilities across social, mobile, email, online media and web
- Work closely with the cross-functional teams, external agencies, and technology vendors to successfully launch digital initiatives efficiently
- Take the lead on bringing to light new insights and ideas on improving brand health and business using digital channels
- Keep the marketing team updated on emerging trends and technologies
- Lead and manage SEO and social media programs
Key Competencies and Candidate Background:
- 12- 15 years of experience in the High tech Digital company, BFSI or digital agencies
- Creative thinker with excellent listening and communication skills
- Must possess knowledge of terms and concepts used in Digital Marketing
- MBA/ PGDM in Marketing
- Familiar with Web analytics
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