Manager at Xrillion Technologies Pvt Ltd
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AVP - Digital Marketing - Healthcare/Medical (7-10 yrs)
SEO :
- Content marketing depending upon the SEO strategy planned
- Deciding content and publishing blog for the same
Social Media :
- Checking all social media pages
- Monitoring daily posts, updates, videos, interviews etc
- Posting regular posts on Facebook, LinkedIn, Twitter, YouTube, Instagram.
- Monitoring and managing paid campaigns
- Strategizing content and publishing the same
- Resolving queries related to on-going and planned promotional activities through digital media
- Coordinating with other departments as and when required
Digital Marketing :
- Understanding the product and strategizing steps to generate leads.
- Promoting the product in the most interest-based group.
- Understanding and analyzing the potential clients and target groups
- Usage of most appropriate channels for promotion
- Exploring channels through search, display, social media etc
- Formulating execution of strategy on target groups
- Product promotion through engagement with customers and lead generation
- Content management of a website, blogs
- Site structuring and Updation of content for text, images etc on the website
- Promoting campaigns through videos and creative ads.
- Analyzing the responses and reach created for on-going promotions
- Planning and implementing various paid advertisements
- Monitoring the traffic on social platforms
Experience and Qualification :
B.E/MS in Computer Science / IT or equivalent
IITian, IIM, FMS preferred
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