Avon - Copywriter (3-8 yrs)
Position Summary :
The incumbent is primarily responsible for creation of copy in English, to support brochure, POS material and all advertising material in the creative department. Look after Print & Production for Brochure and POS material.
Principle Responsibilities :
- Come up with impact, benefit driven and clear copy that explains and sells the concepts/ products in keeping with the campaign brief and brand positioning.
- Monitors competitor activity, trends, technology, best practice in all creative areas to incorporate that for Indian market
- Meticulous and precise in preparing the detailed copy, proof reading prices and offers.
- Coordinates with Category team to understand the brand positioning and incorporating that in brochure copy
- Managing Print production for all printed material for the market.
Desired Profile :
- Experience in an ad agency as a copywriter.
- Preferably a graduate in English from a recognized university.
- Excellent communications & presentation skills.
- An expert in creating catchy lines & crisp content.
- Preferably someone who has worked independently with FMCG/ MNC clients.
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