The Avniro Group of Companies consists of many leading high-tech global award-winning brands like Engati & peopleHum with a presence in 186 countries with 30,000+ customers. We're a fast growing firm with more than 700 employees across Bangalore, Mumbai, California, Philadelphia and Singapore.

The SEO Specialist will support tactical SEO initiatives with a focus on establishing link building campaigns for multiple websites to improve their backlink profiles and organic rankings. In addition to conducting link building outreach, this role will assist with keyword research, competitive research, on-page optimizations, analysis, reporting, and other SEO tasks as needed. This person will enjoy working both autonomously and in a collaborative environment while showcasing excellent critical thinking, attention to detail, and communication skills. The ideal candidate will be a data-driven team player with a passion for SEO and previous experience implementing successful link-building campaigns.

Requirements :

- 2+ years of hands-on SEO experience managing successful link building campaigns

- Bachelor Degree with a focus in Marketing or a related discipline

- Experience using Google Analytics 360, Google Search Console, and SEO tools such as SEMrush, Ahrefs, and Screaming Frog

- Excellent written communication and organizational skills; high-levels of accuracy,critical thinking, and attention to detail are essential

- Ability to handle multiple projects, prioritize responsibilities, and work efficiently in a fast-paced environment

Job Role :

Responsibilities :

- Develop link building campaigns to improve backlink profiles and organic rankings for target keywords by reclaiming broken back links, unlinked brand mentions, and earning new high-quality links from relevant sites

- Research and recommend websites to target for links based on relevancy and authority

- Perform competitive link gap analysis to identify opportunities to earn links

- Write personalized outreach emails and document link acquisitions to report on progress

- Recommend improvements to internal linking, crawl sites to identify and address broken links while supporting and validating implementations

- Conduct content audits to identify gaps and collaborate with content team to develop linkable assets

- Monitor backlink profiles for multiple sites to address toxic links, document link profile benchmarks, and report on inbound links and linking domains and other KPIs

- Support SEO activities to improve keyword rankings and increase organic traffic, including keyword research, recommending metadata, and other on-page optimizations

- Support the SEO team with user acceptance testing (UAT) and quality assurance (QA) tasks on staging and production environments

- Assist with weekly, monthly, and quarterly SEO analysis and reporting

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