Human Resource Lead at Avishkaar
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Avishkaar - Lead Generation Role (0-2 yrs)
Driving business growth by generating leads and supporting marketing efforts targeting our B2B clients / leads.
Responsibilities:
1. Lead Generation:
- Conduct research to identify potential B2B customers and target markets.
- Use various channels, including online research, social media platforms (including paid advertising), industry directories, and databases, to generate quality leads.
- Develop and maintain a database of potential leads and track progress through the sales funnel.
- Qualify leads by conducting preliminary assessments and gathering relevant information.
- Track activity on leads by the sales team to make sure follow-ups are happening timely
2. Marketing Support:
- Assist in the creation and execution of marketing campaigns and events targeting B2B customers.
- Contribute to the development of marketing collateral, including sales presentations, brochures, and case studies.
- Collaborate with the marketing team to optimize lead generation strategies and improve conversion rates.
- Track and analyze lead generation metrics and marketing campaign performance.
Requirements:
- Excellent written and verbal communication skills.
- Familiarity with social media platforms / advertising platforms (FB Insta ads / Google ads / Linkedin Ads).
- Previous experience of working with Zoho CRM is a plus.
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