AviraInsights - Lead - B2B Marketing (4-7 yrs)
Digital Marketing Lead
Baner, Pune
Responsibilities :
1. Execute marketing campaigns to generate leads and drive website optimization to generate leads organically
2. Marketing calendar creation and monitoring execution
3. Collaborate with research and delivery team to optimize marketing approaches
4. Create and maintain marketing trackers
5. Analyse critical pointers of marketing activities and build business centric inference
6. Utilize various marketing channels to deliver constant lead inflow
Job Description :
1. Responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar and lead nurture tactics that deliver a consistent pipeline of high-quality leads
2. Validating inputs provided by analyzing marketing statistics
3. Planning, executing, building marketing programs and reports in Marketo/SalesForce
4. Develop and execute strategies to expand inbound lead/demand generation
Primary skills/requirement :
1. Experience in demand generation marketing
2. Excellent communication skills
3. Expertise in creating and executing marketing campaigns to generate leads
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
