Role: Senior Executive - Digital Marketing

While we have grown tremendously over the past year, we are still nowhere close to helping the 400mn who do not have access to formal credit in India. Your job as a digital marketer at Avail would be to obsess over these potential customers. You will be responsible for understanding them in-depth - who they are, where they live, what are their financial woes and how can we help make their life better. You will be expected to identify the barriers and triggers in their lives and help in reaching out to them to assist with their needs.

Your primary role would be to understand the customers, strategise and come up with targeted campaigns to reach out to our potential customer base - through various digital channels. You will be responsible for implementing our marketing vision, ensuring we maintain strong growth and project momentum, and improve on our KPIs (not to forget the fun stuff - tracking and reporting!).

CTC Details - 3 -6 LPA

Key Responsibilities

- Manage the strategy and setup of all paid campaigns (primarily but not limited to Google, Facebook, & LinkedIn) + optimize, track and report

- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

- Develop creative concepts, storyboards, creative copy, punchlines, slogans, catchphrases, layouts for sales collateral such as brochures, flyers, and white papers, websites, email campaigns, trade show graphics, press releases, advertisements, and other marketing materials

- Drive qualified leads to our website, and develop lead capture strategies - Manage social media channels

Basic Qualifications

- Pro/Semi-Pro in Digital Marketing (Facebook, Google, Youtube, Linkedin, SEO, SEM, ASO, etc)

- Demonstrate extensive (at least 2 years) experience and proven record in marketing. Managing pan-India marketing projects with multiple stakeholders and show proven expertise in brand planning/strategy, creative development, measurement and execution.

- Experience in marketing of financial products preferred, but not necessary

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