About Avanti Learning Centres

Avanti (www.avanti.in) is among India's fastest growing and best funded education start-ups (over $7M in funding raised till date). Our Smart Gurukuls combine the best teaching methods in the world with classroom technology to deliver an effective Science and Mathematics education to over 4,000 students in over 25 cities across India. Our programs focus on competitive exam preparation (IIT JEE, CET, NEET). As a social enterprise our mission is to deliver this high-quality education in every district in India.

Job Description

We are looking for a Senior Analyst interested in building and refining the SEO strategy with excellent problem solving skills and a proven track record of creating and executing eCommerce SEO strategies designed to improve rankings and drive revenue.

Responsibilities

- Be the in-house SEO expert and evangelize SEO best practices throughout the company, responding to issues and questions as they arise across product and marketing

- Clearly define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic and conversions.

- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with marketing colleagues across all channels, including content, email, web, PR and social.

- Develop SEO strategies to drive traffic and leverage (new/existing web technologies, social netoworking, user-generated content, media efforts

- Optimize current website architecture, URL structures, category taxonomies and content (new and existing) to maximize our results and grow non-branded traffic QoQ.

- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place, implementing href language tags, etc

- Stay abreast of new developments in the ecommerce industry and SEO overall, developing proactive and reactive strategies to help us become best-in-class in both domestic and international search

- Manage the SEO tech stack and be accountable for all business performance metrics related to SEO, reporting weekly KPI metrics and project status to various stakeholders across the organization

Requirements

- 2-3 years hands-on experience with eCommerce SEO (Preferably at a large eCommerce company)

- Advanced understanding of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends (i.e.: Panda + Penguin releases)

- Deep understanding of how search bots crawl websites, including tools like Botify, ScreamingFrog, etc

- Strong working knowledge of and proficiency with wweb analytics tolls like Google Analytics, Webmaster, etc

- Knowledge of CMS environments such as WordPress, Craft, Drupal, or Sitecore

- Sound knowledge of HTML and CSS to identify code-based optimization opportunities

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