HR at AuthorGEN Technologies Pvt. Ltd.
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AuthorGEN Technologies - Manager - Digital Marketing (4-6 yrs)
Key Responsibilities :
- Create, Design and Implement Digital Marketing strategy for Clients Experience in setting up and optimizing Google Ads campaigns (CPC, CPA, CPL), ad groups, ads and keywords.
- Good in identifying target audiences and devising digital campaigns that engage, inform and motivates.
- Measure and report performance of all running digital marketing campaigns. Must be capable to plan, create & executive SEO strategy from scratch independently.
- Working experience on CMS based dynamics website and eCommerce platform. Setup effective on-page SEO strategies - Meta title, description, URL structure, internal linking, content optimization, navigation, image optimization, etc.
- Improve keywords ranking on targeted keywords using white hat SEO techniques.
- Experience in developing link building strategies to acquire backlink from high DA sites.
- Analyze and translate quantitative and qualitative data from web analytics tool (Google Analytics) into an actionable SEO plan.
- Review the email campaign and track the performance based on the open rate, click rate, bounce and conversion.
- Email database management by segmenting the data based on user responses. Be responsible for day-to-day social media advert management and performance of client accounts, requiring interaction with both internal and external stakeholders.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Education Background - Graduate
Introduction to WizIQ :
- WizIQ is an easy way to teach and train online. It's a cloud-based learning delivery platform with a suite of integrated features - including virtual classroom, course management, content authoring, video streaming, tests and assessments, insights and analytics and mobile learning. WizIQ empowers instructors, education service providers and corporates to deliver and manage live and self-paced learning with easy-to-use, scalable and cost-effective technology.
- Over 400,000 teachers from more than 100 countries, teach around 4 million learners online through their preferred devices. And it all happens on WizIQ, a leading web-based, award-winning education platform, which provides easy-to-use, and comprehensive online teaching tools to teachers and quality learning resources to students. For more information, visit: www.wiziq.com
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