About Company : At Auro.ai we are working to become a trailblazing force in the intersection of financial technology and education. Our commitment to innovation and excellence is evident in our diverse portfolio, spanning Robo-Advisory, EdTech, and Wealth Management. We believe in empowering individuals to achieve financial well-being and educational excellence through cutting-edge solutions that redefine industry standards. Our founders, alumni of premier institutions such as IIM, IIT, and Stanford, bring together a wealth of knowledge, expertise, and innovation to create a transformative platform that empowers individuals on their financial journey.

Location : Delhi NCR (Work from Office)

Job Title: Digital Marketing Specialist ( 5-8 yrs exp)

Job Description:

Overview: We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate should possess a deep understanding of digital marketing strategies, with a focus on Social Media, SEO, Content Marketing, and other relevant channels. This role requires a creative and analytical thinker who can develop and implement effective digital marketing campaigns to drive brand awareness, engagement, and lead generation.

Key Responsibilities:

1. Social Media Management:

- Develop and execute comprehensive social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

- Create engaging content, including text, image, and video content, tailored to each platform's audience.

- Monitor social media trends and competitors, and adjust strategies accordingly.

- Analyse performance metrics and provide recommendations for improvement.

2. Search Engine Optimization (SEO):

- Conduct keyword research and analysis to optimize website content.

- Implement on-page and off-page SEO best practices to improve organic search rankings.

- Stay updated on search engine algorithms and industry trends to ensure effective SEO strategies.

- Collaborate with content creators to produce SEO-friendly content.

3. Content Marketing:

- Develop and execute content marketing strategies to drive brand awareness and thought leadership.

- Create compelling and shareable content for various channels, including blog posts, articles, whitepapers, and more.

- Collaborate with internal teams to ensure consistent messaging and brand voice across all content.

- Create image/video content for AuroDigital using Generative AI

4. Email Marketing:

- Design and execute email marketing campaigns to nurture leads and engage existing customers.

- Segment email lists and personalize campaigns based on audience characteristics and behaviours.

- Monitor email campaign performance and optimize for better results.

5. Analytics and Reporting:

- Utilize analytics tools to track, measure, and report on key performance indicators (KPIs).

- Provide regular reports on the effectiveness of digital marketing campaigns.

- Identify opportunities for improvement and optimization based on data insights.

Qualifications:

- Bachelor's or Master's degree in Marketing, Communications, or a related field.

- Proven experience in digital marketing, with a focus on social media, SEO, and content marketing.

- In-depth knowledge of social media platforms, SEO best practices, and content marketing strategies.

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Excellent written and verbal communication skills.

- Proficiency in using digital marketing tools and platforms.

- Creative thinking and problem-solving abilities.

Preferred Skills:

- Experience with paid advertising campaigns on platforms such as Google Ads and Facebook Ads.

- Familiarity with marketing automation tools.

- Certifications in digital marketing or related fields.

- Adapting education to rapid financial tech evolution poses challenges in KEEPING PACE with trends and innovations

Note: We are an equal opportunity employer and encourage candidates from all backgrounds to apply. The position is a full-time role and the successful candidate will have to work from our Delhi office based on company policies.

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