Digital Marketing Specialist

Location: Bangalore (India)

Experience: 5 to 6 years

About Aurigo:

Aurigo is an American technology company founded in 2003 with a mission to help public sector agencies and facility owners plan, deliver and maintain their capital projects and assets safely and efficiently. Our award-winning Aurigo Masterworks Cloud software is now the industry-leading solution for both public and private agencies funding and maintaining large capital, infrastructure and facilities investments. We are a privately held U.S. corporation proudly headquartered in Austin, Texas, with software development and support centers in Canada and India. If you are ready to work for a fast-paced software company growing exponentially and interact with some of the brightest minds in the industry to solve real problems, we want to talk to you.

Role Description:

The Digital Marketing Specialist will own the company's online presence including website, social media and other channels. They will be a key player responsible for elevating an industry-leading solution's online presence and driving interest from executives managing billions of dollars in capital programs. The role will include a wide range of responsibilities from creating social media posts to formulating and executing top of the funnel marketing strategies.

Key Responsibilities:

- Develop and execute acquisition campaigns on online channels including Search, Display, Mobile thereby adding leads to the sales funnel.

- Manage daily operations of paid display and programmatic campaigns, organic and paid social media as well as SEM.

- Monitor and own reports, budgets, campaign performance, ROI, and other channel metrics.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Keep abreast of PPC and SEM trends and provide recommendations for opportunities and improvements, impacting paid search engine quality ranking, cost - per - click, and conversion.

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.

- Maintain the company's corporate website by making basic updates to templates, graphics, and menu selection.

- Work closely with BDR, Sales and Product Marketing to ensure acquisition goals are met.

Desired Skills & Experience:

- A minimum of 4 years working experience in a Digital Marketing role specializing in SEO / SEM / PPC campaign strategy development and execution

- Strong understanding of B2B social media campaigns and SEO strategies including LinkedIn ads, google search & display, conversion tracking, reporting, and analytics.

- Proficient in common marketing technologies (Google Analytics, CMS like WordPress, Marketing Automation, LinkedIn, Facebook and Instagram) as well as SEO / SEM tools

- Strong analytical ability with an eye for details. Ability to think creatively, identify and resolve problems.

- Must be familiar with latest tools & technology related to web design like HTML, Adobe Suite. Hands-on experience in these tools would be an added plus.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.