Augray - Specialist/Executive - Digital Marketing/Content Marketing (2-4 yrs)
Digital Marketing Specialist (Content Marketing)
Digital Marketing with Content Marketing experience
We have an immediate opening for Digital Marketing Executive.
Responsible Duties to be Performed :
- Should be familiar with all content marketing tactics and strong ability to develop, deploy, measure and optimize the performance of the content marketing campaigns.
- Experience in Lead Generation & Lead Nurturing through Content Marketing leveraging Email Marketing.
- Social Media, Blogs, Website & Landing pages.
- Create & edit content for blog/email/newsletters/social feeds/long & short product descriptions/Ad copies
- Manage the content calendar, social postings, email campaigns, timely deployment of all content marketing campaigns.
- Improve conversions and engagement of all content marketing tactics.
- Hands on experience in running and managing paid campaigns across multiple digital channels is plus.
- Strong verbal & written communication skills is must (English).
- Experience working in a digital marketing agency or Technology product based company (B2B) background is preferable (not mandatory)
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO, SMM and SEM
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Strategize, Recommend and Design Digital content management, web analytics, digital marketing operations, content distribution/syndication, campaign management, marketing ROI analysis, etc.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
