- Devise action plan for the Branch and ensure that Liabilities business -(Book size of CASA, yield, fee based income and Business quality) targets for the Branch is met.

- Effectively manage the sales and service environment of a branch

- Actively Identify and establish the business relationship with Retail customer in the Area of function.

- Strategic Sales direction for cross sell and Sales Planning for the Area of function and Monitoring and Improving Sales productivity.

- Responsible for undertaking various sales campaign / promotions in the Area of function.

- Customer centric approach and Deepening the customer relationships

- Support an environment that promotes providing a level of care that makes customers feel welcomed, significant and engaged.

- Coordinate with BOSM and Team Leaders for developing Business

- Supervise the day to day functions of the branch including Vault, drawer and ATM balancing, Overseeing teller and customer service duties, Assisting with customers transactions

- Recommend the matter to next level (CM/RM)) for the cases beyond DOP of BM.

- Be knowledgeable about all Bank products ( Retail & Asset ) and Provide guidance and support for new product launches.

- Ensure Business Turn Around Time (TAT) superior to competition inline with the standards laid down for the Bank.

- Monitoring and controlling cost of acquisition of local Sales Channel/FOS, Branch expenditures, Manage Branch Administration.

- Ensure ethical practices in acquisition and servicing

- Monitor performance of branch on a weekly basis viz. in terms of business targets achieved

- Proactively seeks solutions that benefit the customer and the Bank.

- Manpower planning for Branch staff and performance appraisal,

- Develop alternative channels for CASA business sourcing

- Ensure full team is committed and customer focused in their approach,

- Achieve high employee satisfaction and retention of good performers and Manage attritions through motivation and job satisfaction

- Identify and carry out all actions/activities related to business growth

- Train the Branch staff at periodic intervals in New products, features and competition

- Assist in devising and implementing a customer acquisition and retention programme.

- Adhere to regulatory compliance and banks policies and procedures, Banks code of conduct and Ensure to comply all. 

- Liaoning and Co-ordination with regulatory bodies and other related organizations

- Address critical issues and potential conflicts in a candid and timely manner

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