This is Samvid, co-founder and product lead. I wanted this to be a bit informal, so I'm just gonna talk here instead of creating a document.

Job Location: Gurgaon, currently remote due to Covid-19

The trade-off is between how much responsibility & learning vs getting some money. You- ll work directly with founders and own a large part of our growth strategy and digital footprint.

Brief Overview of what we are looking for :

At Atom we are looking for a dynamic and driven growth manager. You will be working closely with the product, marketing, design and tech team to execute campaigns across the customer funnel. In this role, you will be responsible for leading user acquisition and retention across all online channels, including social, search, display, email, etc. You will be setting up, implementing and managing the company's digital marketing strategy. Growth marketing is extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives. 2+ years of experience with content marketing and growth hacking, especially with early-stage B2C startups is also something we're looking for.

Our Vision :

- We're looking to recruit for the core team of our funded startup.

- Less than 1% of people complete their New Year's resolution. Less than 9% do something about it after the first week.

- We believe that the main challenge of our times is self-regulation and self-discipline. For this, technology should be a solution and not the primary cause for distractions. We want to tackle this by using behavioural psychology, AI & games to help achieve our goals through small, byte-sized habits.

- Learn more about our vision & product here : http://bit.ly/AtmVsn

Who We Are :

We have experience in building products as a core part of other startups (Nearbuy, Limetray) and have used these opportunities to understand how to build technology businesses from the ground-up. Gaurav and Samvid are our founders, and batchmates from NSIT CS, batch of 2013.

Who We Are Looking For :
 
We are a team of about 5 right now and are looking to expand to 15. We need people across product, engineering and design. The way we see everyone's role at Atom is that everyone has a core competency which will be their primary responsibility, beyond which, each person has the right to choose to do more than just their role. We distribute tasks democratically and we will continue to do that as part of our culture.

Why should you join?

The main takeaway for people wouldn't be the pay, if money is in your top three motivations to apply, I would discourage you from applying. We are at a point where we want to figure out the product-market fit and as part of a small organisation, you learn how to do that. Additionally, you will learn how to build and launch a consumer product for the western market, how to set up a team for a startup and gain more ownership in your field of work. Unless these aren't your priority, or if our vision doesn't appeal to you, I would recommend against this profile.

Interview Process

We do this quite differently, for reasons that seem obvious to us. Based on your CV and write-up (details below), we will have a phone call. Post that, we usually like people to come on board with us for 2-3 weeks and work with us. If you're already working, you can do this on weekends. We've seen this work well for us in previous startups mostly because it really helps us understand each other in terms of vision, culture and how we approach problems. This will definitely be more than an employer-employee relationship and we know that first 5-10 people in a startup are absolutely critical, perhaps even more so than founders. This "trial" helps both parties sort of de-risk the process.

If you've made it this far, congratulations. You've more focus than the majority. Let's finally get into the actual day-to-day

Responsibilities :

- Continuously test and optimize new channels, audiences, bidding strategies, landing pages, visual assets, and copy

-Use Analytics to better understand our users and use those insights in marketing campaigns

- Designing, executing and analysing A/B tests including landing pages, marketing emails, dashboard notifications, growth tools and more.

- Own cross-channel media strategy across channels such as Facebook, Google, Pinterest, Twitter, etc. while developing a robust and prioritized testing roadmap

- Coordinate with various internal and external stakeholders to improve marketing results

- Strategize, design, plan and implement growth experiments, from generating ideas to analysis of experiment results.

- Ensure that the organisations brand and identity is adhered to in campaigns and in all communication channels

- Maintain regular measurement of the ROI of campaigns

- Run data-driven campaigns to determine levers for growth.

- Review, sharpen, and promote our values - especially how our values guide our work and culture

- Stay up to date with the latest changes and trends in digital marketing and UI/UX

- Please note that this in no way restricts the kind of work you are doing, our work, just like the current environment is evolving and growing.

Desired Skills and Experience :

We've been thinking about who we want to work with, and how we want the company culture to be, quite deeply. Though this is something that we know will change, we want to make it as explicit. Learn more about our values here: http://bit.ly/AtmCltr We are looking for a track record for always being in top 5% academically and having demonstrated exceptional performance in a particular field and/or shown dramatic growth in their careers in a short period of time. Interest in behaviour change & game design is a super plus. Experience in launching mobile-first applications is also preferred.

If all this seems appealing to you, you can drop a mail with a copy of your CV

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.