AtlasEdge - Manager - Performance Marketing (4-8 yrs)
Responsibilities :
- Develop and implement performance marketing strategies across digital channels.
- Monitor campaign performance metrics and optimize for effectiveness and ROI.
- Conduct A/B testing and experimentation to enhance campaign performance.
- Collaborate with cross-functional teams for audience targeting and segmentation.
- Manage campaign budgets effectively and adjust based on performance.
- Generate reports and present insights to internal stakeholders.
- Ensure consistency and alignment across campaign strategies.
Qualifications :
- Bachelor's degree in Marketing, Business, or related field.
- 4+ years of experience in performance marketing or digital advertising.
- Proven track record of driving lead generation and conversions.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Advertising, etc.
- Strong analytical skills and proficiency in marketing analytics tools.
- Experience with A/B testing, conversion rate optimization, and audience segmentation.
- Excellent communication skills and ability to manage multiple campaigns.
- Detail-oriented with focus on accuracy and results.
- Familiarity with marketing automation tools and CRM systems is a plus.
- Attitude of Ownership from strategy to execution
