Recruitment Executive at Athena Global Education
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Athena Global Education - Content Writer (2-4 yrs)
Designation : Content Writer
About Athena Global Education :
- Athena Global Education is an Online Higher Education. Provider offering flexible and affordable higher education solutions. The vision of the organization is to ensure Higher Education is accessible to all. We are offering Online. Masters, Postgraduate Certificates and Diploma, Doctoral programs which are designed and developed in partnership with European Universities and Qualification authorities. Latest venture of Westford Education Group, Athena as an organization on a high-growth track in the dynamic ed-tech space.
Job Description :
- Developing well-researched content (based on the target market and the product) for the promotion of products (academic courses) to be published on websites or marketing copies, banners, etc.
- Develop content (blogs etc.) for content marketing for the product.
- Developing content for marketing email campaigns with an aim to maximize conversion (logins, application, payments) for that particular audience.
- Develop an understanding of product positioning that works for a particular market & product, and track the performance for the same by coordinating with the marketing team.
- The role will require coordination with different departments- academics, marketing, design team to develop the content and track the performance.
KPI :
- Marketing Performance of the Content Delivered
- Accuracy and Factuality of the Content Developed
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