Job description

Roles and Responsibilities:

1.Develop and implement strategic marketing plans to achieve online sales targets and maximize ROI.

2.Lead the planning and execution of successful new product launches on our e-commerce platform, including market research, positioning, pricing strategy, and promotional activities.

3.Create and manage integrated marketing campaigns across various digital channels such as email, social media, paid advertising, and content marketing to drive brand awareness, customer acquisition, and retention.

4.Analyse key performance metrics, consumer insights, and market trends to optimize marketing strategies, improve conversion rates, and enhance the overall customer experience.

5.Work closely with product development and other internal teams to ensure alignment on product messaging, inventory management, and promotional calendar.

6.Oversee the creation of compelling content assets including product descriptions, imagery, videos, and blog posts to support marketing initiatives and engage the target audience.

7.Continuously monitor and optimize the e-commerce platform for usability, conversion rate optimization (CRO), and search engine optimization (SEO) to enhance the online experience and drive sales growth.

8.Manage marketing budgets effectively, allocate resources strategically, and track expenses to ensure cost-efficiency and maximum return on investment.

9.Provide regular updates and reports on marketing performance, campaign results, and market insights to stakeholders at all levels of the organization.

Core Responsibilities:

1.Collaborate directly with senior management to develop annual marketing programs, design marketing strategies, and implement marketing campaigns.

2.Conduct research and analysis, establish data management and tracking systems to improve marketing efforts, and identify the effectiveness and impact of current marketing initiatives with tracking and analysis, optimizing accordingly.

3.Create and maintain monthly/quarterly & annual analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

4.Prepare and present quarterly and annual reports to senior management, and manage the annual marketing budget, regularly monitoring expenditures and preparing summary reports.

5.Lead the execution of marketing programs from start to finish, leveraging both internal & external support and driving collaboration across teams.

6.Oversee a team of marketing support staff, including performance evaluation, training, and motivation.

7.Work with creative teams (internal & external) to develop and guide creative direction to meet objectives for all advertising and marketing efforts.

Key Skills :

- Proficiency in creating engaging newsletters and optimizing landing pages and sales pages for conversion.

- Adherence to brand guidelines and maintaining brand consistency across all marketing channels.

- Expertise in digital marketing, including social media marketing and trend analysis.

Qualifications :

1. Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).

2. Proven experience minimum 4 years in marketing management roles, preferably in Ecommerce, EduTech, and Internet Industries.

3. Strong understanding of marketing principles, techniques, and best practices.

4. Excellent communication, interpersonal, and leadership skills.

5. Proficiency in marketing automation tools, CRM systems, and analytics platforms.

6. Demonstrated ability to think strategically and creatively to solve complex problems.

7. Detail-oriented with strong project management and organizational skills.