Key Responsibilities :

- Owner of the brand's social media channels. Develop all social media strategy, roadmap & plans in collaboration with cross-functional team leads. Oversee the creation and delivery of all assets for social.

- Drive visibility, engagement, reach and organic growth of all brand social media platforms

- Manage a team of graphic designers and video editors.

- Manage paid promotion and advertising campaigns on social media to drive awareness and engagement (whenever required).

- Track, analyse, report and optimize social media performance to guide content decisions, improve overall presence, increase lead generation, grow engagement & analyse competitor activity.

- Ensure the brand's visual, tone and style guidelines are maintained across social media.

- Monitor day-to-day social media activity and drive responses on social media channels as needed

- Prepare and present monthly reports on social media marketing KPIs & efforts

- Develop and manage social influencer campaigns

- Develop relationships and collaborate with influencers and content creators to deliver collaborative content

- Manage and facilitate social media communities by responding to comments on posts and developing conversations

- Monitor day-to-day social media chatter and sentiment analysis towards the brand.

- Ensure quick and effective resolutions to negative conversations on social media channels

- Build and grow our community.

Requirements :

1. Proven work experience in social media marketing that has delivered results by way of reach, engagement and conversion

2. At least 5 years of experience with social media marketing that includes planning and managing content for social channels at a brand or with an agency

3. Deep knowledge of social platforms

4. A keen interest and understanding of current trends across social

5. Analytic understanding and skill. Must know how to track metrics and break down the numbers into actionable insights

6. Ability to evangelise and set strong agendas, to innovate and manage conflict resolution is a must

7. Creative brainstormer capable of generating big ideas

8. The willingness to work and deliver at a strategic as well as executional level

9. Excellent written and verbal communication skills.

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