Roles and responsibilities :

- Onboarding & Implementation of CRM tool (Clevertap) in the Astrotalk ecosystem

- Own the complete customer lifecycle management and retention metrics

- Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies.

- Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories.

- Drive all marketing automation activities to develop and execute end to end user journeys from onboarding to reactivation using scalable platforms.

- Conceptualize and set up automated journey-based campaigns to plug funnel drop-offs.

- Drive growth and data-driven improvement across the engagement and retention funnel to increase revenue through journey building, customer engagement and repeat transactions.

- Analyse results, highlight learning, synthesise recommendations, and drive growth strategy. 

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities.

- Set up, manage and optimize marketing campaigns/automated journeys through marketing automation tools like CleverTap, MoEngage, WebEngage etc.

- Think of creative concepts to convert and engage active users, activate dormant users and support in preparing and executing monthly marketing calendar for various retention campaigns.

- Coordinate with the performance marketing team and the Product and content teams to deliver recommendations for customer engagement and retention campaigns Impact on Revenue and market share growth customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.

- Creating weekly and monthly marketing plans and budgets for our different channels.

- Formulate and direct the overall marketing and communication strategy (online) for all retention channels, in order to achieve the desired audience reach and targets.

- Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.

Mandatory Requirements:

- Hands on experience of managing audience segmentation and campaign through Clevertap

- Past experience of onboarding the CRM tool will be a plus

- Expertise and significant experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram)

- 5-7 years of work experience with a focus on online marketing Successful track record in accelerating customer engagement, improving customer retention and optimizing the user funnel.

- Sound knowledge in Google/FB Analytics, CleverTap, Webengage and other digital tools.

- Sound quant knowledge of A/B testing and cohort testing (Control v Treatment) for experiments

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