CMO at AstorMueller Shoes Pvt Ltd
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AstorMueller - Performance Marketing Specialist - Premium Fashion D2C Brand (4-10 yrs)
We are looking for an experienced Performance Marketing Manager who is a go-getter in Paid Advertising, Acquisitions, Funnels, Experimentations to lead our D2C Paid Strategy.
Responsibilities :
- Manage paid acquisition channels like Google Ads and Facebook Ads.
- Be responsible for the performance marketing strategy, execution & ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors, create strategies and campaigns, understand the entire user journey from account creation until purchase.
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality
- Leverage AB Testing and provide insights and analysis on strategic challenges
- Data-driven experimentation of concepts, campaigns, campaign structure, platforms, commercial models to drive metrics
- Drive the team to work closely with Designers or/and Developers to create & optimize landing pages for optimum quality scores & user experience and with Content/Copy-writers to create ad copies as per brand and campaign requirements etc.
- Work directly with the marketing team to communicate results and take advantage of the opportunities within campaigns
- Remain updated current with industry trends while continually leveraging new tools and industry best practices to boost the efficiency of campaigns
Skills :
- 4+ years of paid marketing experience in consumer-facing products / eCommerce / D2C
- In-depth experience in Social Ads, Google Ads, Ad Analytics
- Experience in Email Marketing, DV360, SEO will be added advantage
- Should be capable of handling large budget Campaigns of 2-5 Cr+
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver.
- Excellent project management skills
About AstorMueller :
Headquartered in Switzerland, AstorMueller specializes in the design and crafting of high-quality footwear for men and women. Founded in Germany, with a shoemaking history dating back to 1928, AstorMueller is the license holder for Bugatti and is well known across Europe for its trendsetting innovation and enjoys a high reputation with German retailers for strong service and assured business success. Cutting-edge craftsmanship, fine materials sourced from around the world, and a team of designers working from Switzerland, Spain, Italy, and Germany come together to create collections that are fashion-forward and of quality beyond the ordinary. Shoes are produced in state-of-the-art AstorMueller controlled facilities in Portugal, Romania, India, and China.
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