Associate - Search Engine Optimization (1-5 yrs)
Job Responsibilities :
- Successfully execute SEO tactics, including ongoing evaluation of keywords, content and meta data, campaign performance tracking, and link building.
- Create content strategy for newly acquired properties in conjunction with Content Manager and Marketing partners..
- Provide conversion-focused analysis and planning of site strategy.
- Follow compliance guidelines specific to vertical market(s), and avoid black hat techniques that would adversely impact customer websites.
- Continually evaluate and improve effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic, and backlinks
- Present substantiated recommendations for changes that have a direct bearing on results.
- Follow best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, and tracking and reporting of KPIs.
- Devise methods to track and improve site performance, and present SEO performance reports.
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