Company: Bombay Hemp Company Private Limited (BOHECO)

BOHECO Life - Cannabis Health, Wellness & Nutrition

Department: Marketing & Sales

Experience 0-1 years of marketing and communications experience

Designation - Marketing Executive - Retail Clinic

Job Objective

- Seeking a dynamic and motivated 'Marketing Executive - Retail Clinic' to join our team. This role involves promoting BOHECO's products and services through field marketing campaigns,

managing relationships with vendors and retailers, and driving footfall to our Delhi and Gurgaon clinics.

- The ideal candidate will have a passion for sales and marketing, a strong understanding of the local market, and the ability to engage with customers and stakeholders effectively.

Job Description

- Conduct preliminary research to identify target demographics and market trends.

- Develop and implement effective field marketing strategies to promote BOHECO's products and services.

- Establish and nurture strong working relationships with key vendors and venue operators.

- Ensure timely coordination and smooth execution of promotional events and activities

- Identify potential retailers and merchants interested in BOHECO's product range.

- Develop and present compelling field marketing programs to drive business expansion and manage existing retailers.

- Represent BOHECO at industry trade shows and local events to increase brand visibility.

- Network with potential partners and customers to generate leads and drive sales

- Coordinate with the marketing team to create engaging social media content.

- Monitor and analyse social media engagement to optimize campaign effectiveness.

- Prepare detailed reports on the progress and outcomes of field marketing initiatives.

- Provide insights and recommendations for future improvements based on data analysis.

- Ensure high customer satisfaction and engagement during peak

sales hours.

- Handle inquiries and transactions efficiently to maximize sales opportunities.

- Organize and execute product sampling events to introduce BOHECO's offerings to potential customers.

- Collect feedback and data to assess the impact of sampling activities.

- Coordinate with the Clinic team to ensure timely and accurate delivery of products within the local area.

- Address any delivery-related issues promptly to maintain customer satisfaction.

- Develop and implement creative strategies to attract new visitors to the clinics.

- Collaborate with local businesses and organizations to increase clinic visibility and drive traffic.

- Plan and conduct Resident Welfare Association (RWA) meetings to educate the community about BOHECO's products and services.

- Organize and participate in health camps to provide valuable information and engage with the local community.

Department You will work in the Business Development & Marketing function. In this function, you will work along with the Assistant Manager - Business Development & Retail as your supervisor.

Education

- UG: Any Graduate: Any Specialization

- PG: Master's degree Marketing & Communication

Skills - Proficient in MS Office and social media

- Strong planning and organizational skills for conducting preliminary research and executing field marketing campaigns.

- Excellent relationship management skills for maintaining vendor and venue partnerships.

- Ability to identify and promote business expansion opportunities.

- Experience in attending and leveraging trade shows and events.

- Proficiency in managing social media activities related to marketing campaigns.

- Strong reporting skills for tracking the status of marketing activities.

- Sales acumen to manage clinic/store sales during peak hours.

- Ability to conduct engaging sampling activities and educational camps.

- Familiarity with hyper-local delivery management.

- Creative thinking to drive footfall to the clinics.

Additional Requirements

- Knowledge of the local area.

- Ownership of a 2-wheeler vehicle for traveling.

Location - Delhi, Delhi NCR