Job Purpose

- To protect and promote the brand to render third-party credibility for organizational initiatives

Key Responsibilities : 

Responsibilities : 

- To influence media and build brand's share of voice

- To build and maintain excellent connect across English, language, and digital media

- To identify industry trends and pitch stories to drive thought leadership

- To craft PR positioning for the brand and guide spokespersons- interaction with media

- To design PR strategies for positively leveraging notable developments within organization

- To collect insights on media movements, market intelligence regarding important regulatory or industry developments

- To undertake effective stakeholder management and collaboration

- To update social assets and website with media coverage

Specific Authorities( Financial & Non Financial) Non-functional authority:

- Authorized to create and circulate press releases and other announcements

- Authorized to interact with media and influencers on behalf of the brand

- Authorized to track all news relating to the brand

- Authorized to manage agency on key deliverables

Key Performance Indicators

- Improve brand's PR Rank to #5 and Share of Voice to 15%

- Drive brand awareness and consideration, as defined annually

Job Requirements

Qualifications MA/MBA/BMM Graduate

Experience 2-3 years (journalism or previous PR experience, preferably in BFSI sector)

Functional Competencies:

- Content Writing

- Business Communication

- Digital Marketing

Behavioral Competencies : 

- Business Acumen

- Growth through differentiation

- Execution Excellence

- Collaboration

- Customer Centricity

Key Interactions

- Internal Nature or purpose of interaction

EXCO - Facilitating and designing PR narrative for noteworthy developments

- Insights for content writing

All departments (primarily products, distribution channels, HR, Tech) - Collaborate on PR strategies to promote relevant and key developments across functions

External Nature or purpose of interaction

Industry forums & media - Regular interaction with Industry bodies that conduct awards and other conference

- Relationship building with media on behalf of brand

Documented By Manager - PR

Approved By Lead - PR & Corp Communications

HR certification By