Associate - Performance Marketing (2-4 yrs)
At EZ, we are looking to hire a dedicated Performance Marketing Associate who will be responsible for planning, executing, and managing online marketing campaigns to effectively engage and keep clients. They measure the success of these campaigns to develop brand strategies that reduce lead costs and increase return on investment (ROI).
Job Responsibilities:
1. Lead generation campaign optimization
2. Assist in identifying and acquiring quality leads for the brand
3. Setup and manage conversion tracking
4. Develop and execute data-oriented planning strategies
5. Conduct A/B testing and experimentation to refine campaigns
6. Collaborate with cross-functional teams to ensure cohesive marketing efforts
7. Stay updated with industry trends and apply relevant changes
8. Optimize landing pages and funnels to increase conversion rates
9. Manage multiple marketing campaigns and projects simultaneously
Job Requirements:
1. Proficiency in using diverse digital advertising platforms, including Google Ads and Facebook Ads
2. Strong understanding of various bidding strategies and their applications
3. Ability to determine the right content for the target audience
4. Expertise in selecting the appropriate platform for specific business goals and strategies
5. Skills in optimizing landing pages and funnels to increase conversion rates
6. Ability to manage multiple marketing campaigns and projects simultaneously
