Talent Acquisition Head at Unbounce Careers Pvt Ltd
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Associate - Pay Per Click Advertising - eCommerce (1-3 yrs)
We are looking for a PPC Advertising Associate to run Amazon/Walmart PPC campaigns.
In this role, you should be well-versed in the principles of E-commerce PPC. You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have a solid ad spend expansion and the highest possible return on investment (ROI.)
Responsibilities
- Taking complete ownership for a portfolio of accounts
- Standard and High Value advertisers.
- Reviewing every account in the portfolio in complete detail to understand the current level of performance.
- Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program.
- Leading kick-off calls with advertisers and driving discussion using a pre-set agenda, as and when necessary.
- Flawlessly executing end-to-end ad optimisation.
- Analyzing account performance against key metrics to identify, recommend and implement optimisation solutions to increase efficiency and meet clients' KPIs.
- Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level.
- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, and then using this knowledge as a basis for future campaigns.
Requirements and skills :
- Proven experience as a PPC or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of e-commerce and digital marketing concepts
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
Experience required : 1 - 3 years
Location : Bangalore (Hybrid)
