- Leadership Role

- Opportunity within company with a solid track record of success

- Work alongside & learn from best in class talent

- Our client is one of the emerging B2B travel companies dealing in air-ticket services and is a team of passionate professionals with an overall experience of more than 15 years in the travel and aviation sector. Driven by hassle-free advanced technology, their Online Flight Booking Portal plays a vital role in increasing the regular margins compared to the other portals for travel agents while booking flight tickets through goal smart. At GoFlySmart, it is believed that booking flight tickets should be convenient. They mainly provide Fixed Departures and unparalleled expertise in Group Airfares for both domestic and international sectors worldwide

The Job : 

- Our client is looking for a Digital Marketing Associate who will be responsible for the performance of digital programs and partner closely with the extended marketing and sales development functions.

Your responsibilities will include :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term.

- Translating brand strategy into the brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online, and social media.

- Participating in product development, pricing, and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spending and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the marketing budget and spending by allocating budgets to different channels.

Ideal Candidate : 

Skills required :

- You have at least 1-year of experience ideally in Digital Marketing, Brand/Product Management, or Marketing Communications within Aviation, Transport & Logistics industries.

- You have experience in Social Media/Viral Marketing, App Marketing, Digital Transformation/Change Management, and Employer Branding, which would be a strong advantage.

- You pay strong attention to detail and deliver work that is of a high standard.

- You possess strong analytical skills and are comfortable dealing with numerical data.

- You are a self-starter and demonstrate a high level of resilience.

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