-Work alongside & learn from best in class talent

-Strong opportunities to progress your career

-Opportunity to make a positive impact

Our client is a growing HealthTech Startup, who is looking to grow their Team, to expedite the product delivery for our customers who are Patients and Carers. Our client has an ambition to 'Empower Patients to achieve endless possibilities in Healthcare'.

The Job

Your responsibilities will include:

- Developing and executing a results-driven, multi-platform communications strategy and plan in line -with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Managing corporate communications across internal channels/platforms.

- Developing messaging and content for corporate communications.

- Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Analyzing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Developing and managing the editorial calendar.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analyzing and interpreting metrics to measure the success of employer branding initiatives.

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimizing marketing tactics that boost conversion rates and accelerate customer acquisition.

Ideal Candidate

- You have at least 3 year experience ideally in Marketing Communications within Healthcare & Lifesciences industry.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within Community Management, Content Analysis, Content Management, Content Planning, Employer Branding, Growth Hacking, Internal Communications, Social Media / Viral Marketing, Startup Experience, would be a strong advantage.

- You are highly goal driven and work well in fast paced environments.

- You pay strong attention to detail and deliver work that is of a high standard.

- You are a strong networker & relationship builder.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.