Recruitment Consultant at Spot Your Leaders
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Associate Manager - Vertical Marketing/Accounts Marketing - Product Engineering Services (10-15 yrs)
Supports Global Business Head and Strategic Initiative Leader to build go-to-market plan for the vertical
- Increase awareness & amplify sales presence of QuEST in the vertical with current customers and prospects
- Increase stickiness and loyalty with current customers; enable QuEST to be a Trusted Thinking Partner
- Drives and executes vertical marketing campaigns to increase brand visibility and create demand - industry tradeshows, digital campaigns, email campaigns, customer events, webinars
- Responsible for campaign planning, sponsorship and participation. Works closely with Global Business Head, Strategic Leaders, SMEs.
- Manages and maintains campaign calendar for the vertical
- Works with SIL, TSL, other SMEs to develop immersive collateral - videos, interactive brochures, ppts, demos, web content, case studies
- Supports SMEs for vertical thought leadership content (white papers, blogs, paper presentations, speaker presentations)
- Works with sales for customer testimonials, interviews, press releases to increase vertical brand visibility
- Integrates acquisitions capabilities into QuEST messaging and collateral
- Tracks vertical and competition trends
Required Skills (Technical Competency) :
- Deep vertical knowledge in Rail or Medical Devices verticals
- 10 years of overall experience of which at least 3 years should have been in a delivery/pre-sales role
Desired Skills :
- Very good communication skill
- Competency in techno marketing writing skills
- Good knowledge of sales/marketing life cycle
- Good to have Account Based Marketing, Campaign Management Skills
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