Consultant at Tell Jobs
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Associate/Manager - Marketing - eCommerce (3-5 yrs)
- As a part of the Growth function, the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving monthly revenue growth targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.
Key Areas and Responsibilities :
Customer acquisition & digital sales funnel management :
- Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon, Flipkart, Nykaa, Myntra for achieving the sales targets with optimal ACOS/ROAS & ensuring targets are met
Campaign Management :
- Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue
- Daily campaign management across all the digital marketplace platforms for acquisition
- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results
Promotions :
- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics
Budget And ROI Management :
- Optimize continuously to ensure high ROI and minimize CAC
Analytics And Reporting :
- Leverage ad platform analytics and tools such as Helium 10, Amazon PI tool etc. to derive actionable insights
- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
- Monitor performance & optimize/course correct
Skills Required :
- Core digital marketing skills & hands-on experience across Amazon, Flipkart, Myntra ads etc.
- Strong experience in analytics tools and techniques
- Proficient in quantitative analysis & insighting
- Data/numbers oriented
- Good at advanced excel/other data analysis tools
- Strong verbal & written communication
Competencies :
- Commercial & strategic acumen
- Results driven & ROI focused
- Technology oriented with keen interest in latest tech developments in digital marketing
- People orientation & leadership ability
- Strong bias to action
- Agility and ability to take decisions/course correct fast
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